Connecting Facebook Lead Ads

Every Meta Lead Ads form can push submissions to Alphorix in real-time.

The webhook URL

Find it on the Integrations page. It looks like:

POST https://api.alphorix.net/api/leads/webhook/facebook

Payload shape

Alphorix accepts the standard Meta payload. Minimum required fields:

{
  "first_name": "David",
  "last_name": "Wilson",
  "email": "david@example.com",
  "phone": "+441234567890",
  "country": "UK",
  "language": "EN",
  "campaign": "winter-promo"
}

Verify it's working

After you save the webhook in Meta Business Manager, submit a test lead. It should appear in your Pipeline's New column within 3 seconds, auto-assigned by your rules.

Attribution

UTM parameters and campaign slugs are automatically matched to your Alphorix Campaigns page for ROAS tracking.